Oct 10
21
Google Vs Yellow Pages – No Contest
There’s no way I’m going to knock Yellow Pages… BUT!
Although offline advertising will always have a market in the foreseeable future there’s no doubting the fact that internet browsing through search engines like Google is taking over our everyday lives, whether that be browsing via our mobile phones, our laptops or PC’s.
It seems it’s just too inconvenient to get out the Yellow Pages and try to find the category you’re ‘really’ looking for. Often it’s buried deep within a more general category these days making the search ‘very’ frustrating. I realise that with depleting advertising revenue that they need to use less space, but there’s nothing worse than keep reading “Try searching in xxxxx category to find what you’re looking for”.
This brings me on to the FRED67 B2B Referral Club category page.
If the searcher can’t see the category that they’re looking for … It simply isn’t there so there’s no need to keep digging in the hope that you’ll find it eventually.
Every category is listed in alphabetical order so that searching is so simple even if you’re looking for different interpretations of the category listings. The fact that there will hopefully only ever be a maximum of just SIX ‘Trusted Businesses’ per category also removes the frustrations felt when searching the Yellow pages where it’s a case of sticking a pin in and hoping for the best 
It also reduces the frustration of visitors to FRED67.com as they can see at a glance if a business they’re interested in is actually listed on the site. If not, they can move on quickly to search elsewhere. But if the business a visitor is searching for IS represented, then there’s a very high chance that they will stay and check out those members that ‘are’ listed.
I’m not suggesting that FRED67.com is out to compete with the big boys like Yell.com, Thompsons local, ‘Trust a Trade’ or the many other trade directory websites out there. All I’m saying here is …. that any business listed on FRED67.com has been vetted by Me personally, and the buck stops here!
I’m not a faceless corporation open to the whims of the next ‘marketplace’ agenda – I’m out to deliver Good, Honest referrals to people who are simply fed up with dud recommendations that cost them good, hard-earned money. I will work hard to promote FRED67.com and the Bio-pages both ‘off-line’ and ‘on-line’ so that the name FRED67.com becomes synonymus with Quality Business Referrals.
Go check out FRED67.com now! If you’re in business, be sure to request your membership invitation by clicking the ‘Limited Membership’ button on the homepage.
Catch you later …. Pete.
