Your eBay Title Writing Tips.


Trying to be help your buyers find your auctions
can be a truly daunting task. Most people only
search eBay by title, not by description, and that
means that you only have those 55 characters of
the title to cover all the possible search terms.

That's not easy. In this email, I'll give you a few
pointers.

Don't bother with eBay clichés: There are plenty of
eBay auction titles that say things like "Super rare
camera wow look low price".

These are stupid things to put in your title, as
no-one is going to search for them.

Think like a buyer: If you were looking for your
item, then what exactly would you type into that box?
If you think it'd help, try searching yourself to find
someone else selling your item.
What were the first things you thought of typing?

Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to
copy their title styles - if it works for them, it can work for you.

Be specific: You should be sure to write the item's brand and specific model number in the title, as
people will often search only for this information. Make sure that you also say exactly what the item is.

A Few Examples.

Here are a few examples of good titles. They're real, and they're on eBay right now, making their
sellers money. So what makes them good?

"Dell Latitude Laptop P3 500mhz Notebook PC Computer"

If you know about computers, you'll know instantly what this auction is selling. It has manufacturer
(Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the
processor speed). Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and
'computer', as the seller wants people looking for any of those words to see his auction.

"OASIS Don't Believe the Truth CD Album (New)"

This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album
name. It then manages to include the two key words 'CD' and 'album', as well as the word 'new' - that
means that anyone searching for 'new oasis cd', 'oasis new album' and so on will find this auction.

"1840 Penny Black stamp, certificate, four margins"

Here's a slightly more obscure one, from the
exciting world of stamp collecting. A penny black is
one of the oldest and most famous stamps. It uses
a few key words that collectors will consider
important: 'four margins' indicates that the stamp
has been cut out with some margins around it and
so isn't damaged, and 'certificate' tells you that the
item has a certificate of authenticity - it's a real
penny black. Remember to use every bit of space
to squeeze in as much important information as
you can in the title.

So now that you've written a winning title, you need
to start on a great description.

The next page will show you how.
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